Meta Introduces AI-Powered Tools and Verification for WhatsApp Business Users
Meta is expanding its Meta Verified program to WhatsApp Business users in Brazil, India, Indonesia, and Colombia, with subscription plans starting at $14 a month. The program offers features like a verification badge, impersonation protection, multi-device usage, and custom web pages. Additionally, Meta is introducing API-based customer call services and personalized messaging for businesses. This move aims to enhance business communication and customer support on WhatsApp, leveraging its large user base to drive revenue and engagement.