"Private Equity Firms Target College Sports for Investment Opportunities"
Weatherford Capital has launched Collegiate Athletic Solutions, a private equity platform aimed at boosting revenue for college athletic departments without taking direct ownership. Led by Drew and Will Weatherford, the initiative partners with RedBird Capital Partners and focuses on leveraging media rights and events to generate new revenue. This comes amid significant changes in college sports, including potential multi-billion-dollar settlements related to player compensation and increasing financial divides among universities.