"Spotify Expands Learning Content with Video Courses on Music, Creativity, and Business"
Spotify is testing the waters for an online education offering of freemium video courses in the UK, produced in partnership with third parties like the BBC and Skillshare. The courses, accessible on the web and via the Spotify mobile app, cover a wide range of subjects from music production to Excel, with pricing ranging from £20 to £80 on average. The move reflects Spotify's strategy to diversify its business and increase profitability, leveraging its podcasting data to cross-promote educational content and offering tools for creators to manage and grow their earnings.