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Video Consumption

All articles tagged with #video consumption

technology2 months ago

Hollywood and China’s Mini-Drama Boom: Opportunities and Challenges

A study reveals that YouTube is the leading platform for microdrama viewership, capturing 44% of viewers, while TikTok accounts for 38%. Overall, 12% of internet users have watched microdramas on social media, with the highest engagement among 18-34-year-olds, especially in the Asia-Pacific region, where platforms from China dominate.