All articles tagged with #microdramas
Originally Published 2 months ago — by Rolling Stone
Vertical microdramas are rapidly growing as a popular short-form entertainment genre on the internet, attracting significant industry investment and union interest, with Hollywood eyeing this fast-paced, mobile-first format as a new revenue and talent development avenue, despite ongoing concerns about pay equity and working conditions.
Originally Published 2 months ago — by The Hollywood Reporter
A study reveals that YouTube is the leading platform for microdrama viewership, capturing 44% of viewers, while TikTok accounts for 38%. Overall, 12% of internet users have watched microdramas on social media, with the highest engagement among 18-34-year-olds, especially in the Asia-Pacific region, where platforms from China dominate.
Originally Published 3 months ago — by The Hollywood Reporter
SAG-AFTRA is preparing a new agreement for microdramas, a rapidly growing vertical in mobile entertainment, covering projects under $300,000, to support performers and adapt to this emerging format.