
"BAT's $31.5B Writedown Signals Grim Future for US Tobacco Brands"
British American Tobacco (BAT) announced a $31.5 billion writedown as it acknowledges that its US cigarette brands have no long-term future due to stricter regulations and declining cigarette volumes. BAT's shares fell, and US-listed tobacco stocks were also impacted. The writedown marks the first time a major global tobacco firm has written off the value of its traditional cigarettes business in a major market like the US, highlighting the need for the industry to focus on alternatives. BAT plans to generate 50% of its revenues from non-combustibles by 2035 and expects its business from "new categories" to break even in 2023.
