RCS 4.0 Adds Native Video Calls and Rich Text to Messaging
The GSMA finalizes RCS Universal Profile 4.0, introducing native Messaging-Initiated Video Calls (MIVC) with late joining and chat-history sync, adds Rich Text formatting with cross-version fallbacks, improves device handshakes for higher-quality media, and upgrades business messaging with Rich Cards and embedded streaming video, as Android and iOS work toward cross-platform encryption and broader adoption.