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Universal Commerce Protocol

All articles tagged with #universal commerce protocol

AI Takes the Reins at Retail: Holograms, Smart Ads, and the Data-Driven Storefront
technology2 days ago

AI Takes the Reins at Retail: Holograms, Smart Ads, and the Data-Driven Storefront

At NRF 2026 in New York, retailers showcased AI-powered tools—from holographic brand ambassadors to AI-driven discounts and shopper analytics—arguing that AI will touch every step of shopping. Google unveiled the Universal Commerce Protocol to let AI agents interface with retailers, while experiences ranged from high-tech demos to Equapack’s tactile packaging, highlighting a tension between hype and tangible customer experience. Privacy concerns loom as in-store data collection and tracking become more pervasive, even as some brands push back with more human-centered packaging.

via The Verge|
#ai#holograms#in-store-tracking
Gemini Powers Siri as Apple Leanes into Foundation AI While Google Pushes a Universal Commerce Protocol
technology5 days ago

Gemini Powers Siri as Apple Leanes into Foundation AI While Google Pushes a Universal Commerce Protocol

Ben Thompson argues that Apple’s deal to embed Google’s Gemini at the heart of Siri signals a foundation-model–driven AI approach for Apple, while Google’s Universal Commerce Protocol aims to standardize cross‑platform commerce, highlighting a broader strategic split between building a true AI foundation and aggregating capabilities across services.

via Stratechery by Ben Thompson|
#ai#apple#gemini