Gen Z's Hyrox obsession turns workouts into travel and big spend
Hyrox is a rapidly growing global running-and-workout competition that has become especially popular with Gen Z, who treat it as a lifestyle and even a travel opportunity. Participants spend significant sums on trips, gear, and entry fees—often thousands—driven by social media hype and the appeal of fashion-forward event vibes. Experts warn of overtraining and the risk of price barriers, but supporters argue the costs reflect large venue, equipment, and judging needs and that the sport provides identity and motivation for many young adults.