The Demise of E3: Apple's Role and ESA's Official Announcement
The Electronic Entertainment Expo (E3) has officially come to an end, with Apple's success in game sales and its shift towards direct customer engagement being cited as contributing factors to its demise. E3, once a major event for the gaming industry, was primarily targeted towards marketing and sales professionals. However, as Apple withdrew from the event and focused on its own retail stores and online platforms, other tech companies followed suit, leading to a decline in E3's momentum. The COVID-19 pandemic further accelerated the decline, with in-person events being canceled. Ultimately, E3's demise reflects the changing nature of the gaming industry and the rise of alternative platforms for reaching consumers.
