The End of E3: ESA Confirms Death of the Iconic Gaming Expo

The Entertainment Software Association (ESA) has announced the end of the Electronic Entertainment Expo (E3), once the gaming industry's biggest convention. The collapse of E3 can be attributed to various factors, including new competitors, partner withdrawals, changing audience habits, and disruptions caused by the pandemic. The rise of online video news conferences and individual showcases has provided new opportunities for game publishers to reach fans and partners without the costs and limitations of attending a trade show. The closure of E3 marks a shift in the gaming industry's approach to engaging audiences and showcasing new products.