"Bass Pro Shops' Super Bowl Splash: Best Deals on Tracker Boats and More"
Bass Pro Shops will air an ad featuring its Tracker boats during both the Super Bowl and the upcoming Daytona 500, emphasizing the affordability of owning a new boat. The company's founder, Johnny Morris, sees these high-profile events as an opportunity to reach a wide audience and promote outdoor activities. The 30-second Super Bowl ad will cost roughly $7 million, with other brands like Bud Light also seeking to boost their profiles through Super Bowl advertising. Notably, crypto companies, which were prominent advertisers in the past, will be absent from this year's Super Bowl commercials.