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Toy Brands

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business2 years ago

"Examining the Leadership of Mattel CEO Ynon Kreiz"

A writer reflects on his initial skepticism towards Mattel CEO Ynon Kreiz's plan to turn the toy company's brands into a media goldmine, but admits he was wrong after the success of the film "Barbie." Despite his reservations, the writer questions the feasibility of developing 45 film ideas based on Mattel's toy brands and wonders if lightning can strike multiple times with different creative approaches. Ultimately, the writer finds himself second-guessing his own judgment and contemplates staying silent until the release of "Barbie 2."