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Topics Api

All articles tagged with #topics api

"Google's Privacy Sandbox: Controversial Tracking Update in Chrome"
technology2 years ago

"Google's Privacy Sandbox: Controversial Tracking Update in Chrome"

Google has introduced its new ad-tracking API called Topics API, which aims to provide a more private way for advertisers to target users. However, users can disable the ad-tracking system by going to Settings > Privacy and Security > Ad privacy options in Google Chrome or by typing chrome://settings/adPrivacy in the address bar. There are three categories within the tracking system - Ad topics, Site-suggest ads, and Ad measurement - and users can toggle them on or off based on their preferences. Disabling these categories will block Google's Topics API, but it won't stop tracking altogether as other tracking methods are still used by websites.