Tag

Thirdpartycookies

All articles tagged with #thirdpartycookies

technology2 years ago•1 min saved

"Google's Chrome Cookie Phase-Out: Advertisers and Users Navigate the New Normal"

Google has initiated the phase-out of third-party cookies in Chrome by disabling them for one percent of users as part of its Privacy Sandbox project. This change, which began on January 4, aims to enhance user privacy while still allowing targeted advertising. Users affected by this rollout will receive a notification and have the option to temporarily re-enable third-party cookies. The Privacy Sandbox will group users based on browsing activity for ad targeting, with all data processing done on-device. Google plans to disable third-party cookies for all Chrome users by mid-2024, amidst regulatory scrutiny over potential increased market dominance.

via Engadget|

##googlechrome #onlineprivacy

technology2 years ago•6 min saved

"Google Initiates Cookie Phase-Out for Chrome Users: Impact and Readiness"

Google has initiated the first phase of its plan to phase out third-party cookies in Chrome by disabling them for 1% of users, impacting around 30 million people. This move is part of a broader effort to enhance user privacy while still allowing Google to track user data in a more privacy-conscious way through its Privacy Sandbox project. Users can identify if they're part of the test phase by looking for a popup about "Tracking Protection" or an eyeball logo in the URL bar. While third-party cookies are being phased out, first-party cookies will remain. The change has received mixed reactions, with some viewing it as an improvement in privacy and others as insufficient or monopolistic.

via Gizmodo|

##cookies #googlechrome

technology2 years ago•7 min saved

"Google's Cookie Phase-Out: What It Means for Users and Advertisers"

Google has begun a trial phase to eliminate third-party cookies from Chrome, starting with 1% of global users, signaling a major shift in online advertising. The timeline for complete removal is uncertain, potentially extending to early 2025 due to regulatory reviews by the UK's Competition and Markets Authority. The ad industry is cautiously evaluating Google's Privacy Sandbox, an alternative to third-party cookies, with concerns about its impact on competition and effectiveness. Meanwhile, advertisers and ad tech vendors are exploring a variety of alternative IDs and strategies to adapt to the impending cookieless landscape, which promises a complex and transformative future for digital advertising.

via Digiday|

##digitalmarketing #google