The Resurgence of Bundling: How Netflix, Max, Disney, and Others are Joining Forces
In the midst of the streaming wars, telecom giant Verizon has announced a $10 bundle for the ad-supported plans of Netflix and Warner Bros. Discovery's Max streaming services, offering more than 40% in savings. This move reflects a growing trend of bundling in the media landscape, reminiscent of the cable TV bundle of the past. Other companies, such as Apple and Disney, have also embraced bundling to attract and retain customers. Experts predict that telecom giants and cable companies will continue to partner with content services in the future, as consumers seek attractive and flexible deals. Bundling may be a first step towards eventual mergers and acquisitions in the streaming space as companies strive for profitability.
