"Analyzing the Investment Potential of Alphabet Stock in 2024"
Alphabet (GOOG, GOOGL) experienced significant stock price movement in 2023, hitting a 52-week low and high, and is now facing challenges in 2024, including the phasing out of third-party cookies in Chrome ("Chrome-ageddon") and an ongoing antitrust lawsuit over its search engine practices. Despite these challenges, Alphabet's strong Q3 financials, dominance in digital advertising, and potential in AI and cloud computing make it a compelling long-term growth investment. The global digital advertising industry is expected to grow, and Alphabet's transition to Privacy Sandbox could further strengthen its position. The outcome of the antitrust lawsuit remains uncertain, but Alphabet's robust financial health suggests resilience against potential setbacks.