
"Tiger Woods' Unique Branding Journey: From Nike to TaylorMade and Sun Day Red"
Tiger Woods has announced an expanded partnership with TaylorMade, creating a new golf accessory line called "Sun Day Red," marking a departure from his long-standing relationship with Nike. Unlike Nike, TaylorMade's deal with Woods appears to include shared ownership and profits, as evidenced by trademark filings and the creation of a new company, TaylorMade Lifestyle Ventures LLC. This move signifies a shift towards athlete partnerships with equity stakes, a trend seen with other top athletes like Jon Rahm. The timing of events, including Woods' personal scandals and Nike's withdrawal from golf equipment, may have contributed to the divergence in their partnership.












