"Rising Streaming Costs Squeeze U.S. Consumers: Study"
According to Deloitte's 18th annual Digital Media Trends report, U.S. households spend an average of $61 per month on four streaming video services, up 27% from last year. The survey indicates that consumers are questioning the value of their subscriptions, with 36% feeling the content is not worth the price. Additionally, 48% would consider canceling their favorite service if prices increased by $5 per month. The report also highlights the desire for personalized experiences and easier content discovery, as well as the influence of social media on entertainment consumption and the importance of diversity in creative teams.
