Taylor Swift's Catalog Gains Boost Amid Streaming and Business Success
Streaming of Taylor Swift's original Big Machine albums surged between 110% and 430% per title after she regained ownership of her early catalog, allowing fans to stream the original versions again following her purchase from Shamrock Holdings. Overall, her catalog saw a 55.1% increase in streams on a single day, with the biggest gains for 'Speak Now' and her debut album, reflecting renewed interest in her early work.