"Exploring the Popularity of the Stanley Cup in Sports Culture"
Originally Published 2 years ago — by KTLA Los Angeles
Stanley tumblers, specifically the limited-edition Starbucks x Stanley Quencher, have gone viral, causing chaos at Target stores with some items being resold for over $100 on eBay. The brand, which celebrated its 110th anniversary last year, has seen a resurgence in popularity due to social media influence and strategic marketing, including a focus on female consumers. Despite the aim for sustainability, some fans collect the tumblers without using them. Stanley's annual sales are projected to top $750 million in 2023, a significant increase from $73 million in 2019.