
"China's Beer Market Booms with High-End Shift"
China's beer market, the world's largest, is set for a recovery in the second half of the year, driven by premium offerings and major sporting events like Euro 2024 and the Paris Olympics. Analysts expect higher sales of premium beers and lower costs due to cheaper barley prices, benefiting major breweries like Tsingtao Brewery and China Resources Beer. This trend is part of a global recovery in beer consumption, with companies like Heineken and Carlsberg also reporting growth.

