"Revolutionizing In-Car Entertainment: Mercedes-Benz and will.i.am's Sound Drive Technology"
Mercedes Benz and musician will.i.am have unveiled Sound Drive, a futuristic in-car software that turns the car into a musical instrument, reacting to driving dynamics to create new sounds or remix existing tunes. The technology, presented at CES 2024, uses sensors in the car to alter music on the sound system based on driving movements, allowing the driver to become the conductor. Sound Drive will be available on the infotainment system of multiple Mercedes Benz electric vehicles, and aims to create interactive listening experiences for drivers.
