Solo Dining Goes Mainstream as Menus Pivot for One
Solo dining is accelerating: solo orders account for 47% of fast-food visits (up from 31% in 2021), one-person reservations at full-service restaurants rose 22% in Q3 2025, and about 70% of solo diners skip discounts. Yum Brands notes menus are being redesigned for individuals, with personal-size pizzas appealing to Gen Z and millennials, signaling a shift toward personalization even as sharing remains common and solo bookings still represent a minority overall. The trend points to more customization in 2026.