All articles tagged with #soda market
Dr Pepper has surpassed Pepsi to become the second most popular soda brand in the U.S. in 2023, according to Beverage Digest. Both brands hold around 8.3% of the market, with Dr Pepper slightly ahead, while Coke remains the leader with 19.2%. Dr Pepper's rise is attributed to its innovative limited edition flavors.
Dr Pepper has now matched Pepsi as the second-best-selling soda in the U.S., each holding 8.3% of the market, while Coca-Cola leads with 19.2%. Known for its mysterious blend of 23 flavors, Dr Pepper's rise in popularity contrasts with Pepsi's decline, surprising even its most dedicated fans. The drink's origins trace back to 1885 in Waco, Texas, where it was created by pharmacist Charles Alderton.