From Obscurity to Stardom: The Journey of the 'Blame Brett' Song Creators
Canadian band The Beaches experienced a surge in popularity after their song "Blame Brett" went viral on TikTok, amassing millions of views and leading to sold-out shows and increased Spotify streams. The band had been experimenting with different formats on the platform before a behind-the-scenes video of lead singer Jordan Miller recording the verse gained traction. The viral success helped the band break into the American market and attract a younger, predominantly female audience. The Beaches have since released new music and plan to continue utilizing TikTok to promote their work.