All articles tagged with #sneaker culture
Carmelo Anthony's career is highlighted by his exclusive Jordan sneakers, which include 15 unique pairs made specifically for him, reflecting his style and achievements from high school through his NBA tenure and Hall of Fame induction.
Former President Donald Trump launched his own line of tennis shoes, called Trump Sneakers, at Sneaker Con in Philadelphia, aiming to reach out to younger supporters. The line includes high tops and laceless athletic shoes, priced at $399 and $199 respectively, and comes with extra laces and a Trump “superhero charm.” The sales are not affiliated with Trump's presidential campaign or the Trump Organization, as his name, image, and likeness have been licensed to CIC Ventures LLC. This move follows Trump's previous licensing agreement for NFT trading cards and comes shortly after incurring a $350 million penalty for financial fraud. Sneaker Con, a prominent event in sneaker culture, hosted the debut of Trump's sneaker collection, a rare venture for a politician.
Ben Affleck's new movie, Air, retells the story of Michael Jordan signing with Nike in 1984 and the inception of sneaker culture. The movie weaves a detailed account of four months in 1984, with Affleck starring as Nike's co-founder Phil Knight. While the movie is not a documentary, it accurately depicts how the deal went down, according to consultant Sonny Vaccaro. The movie features a star-studded cast, including Chris Tucker, Matt Damon, and Viola Davis.
Ben Affleck's new movie "Air" about Nike's pursuit of Michael Jordan is entertaining but squanders an opportunity to tell a morally complex story about the sneaker industry's impact on sports and capitalism. The film focuses on the triumphalism of the marketing coup rather than exploring the controversial figure of Sonny Vaccaro, who pioneered the practice of paying college coaches to outfit their players in Nike apparel. The movie could have delved deeper into the topic of race and the implications of sneaker money on youth sports.