Kellogg undergoes major rebranding and split, announces new names.
Kellogg has revealed the new names of its two businesses once it completes a planned breakup later this year: Kellanova and WK Kellogg Co. Kellanova will house well-known snack brands such as Pringles, Cheez-It, and Pop-Tarts as well as its plant-based food business Morningstar. The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, will be called WK Kellogg Co. Kellogg CEO Steve Cahillane said consumers will still see the Kellogg's brand name on Corn Flakes and other brands.