The launch of the iPhone 17 has sparked the strongest smartphone growth since the pandemic, with demand exceeding expectations and boosting Apple's revenue forecast, signaling a potential new super-cycle for the company.
Google's Pixels have re-entered the global top 5 in the premium smartphone market, driven by the success of the Pixel 9 series and a 105% year-over-year growth, with Google doubling sales last year. Apple remains the leader with a 62% market share, followed by Samsung at 20%, while Huawei and Xiaomi also see significant growth.
Google Pixel has secured the #4 spot in the US smartphone market with a 3% share in Q2 2025, shipping around 800,000 units, showing a 13% YoY growth, as it prepares to launch the Pixel 10. Despite growth slowing, Pixel's position is strengthening ahead of the new series, while market leaders like Apple and Samsung continue to dominate.