All articles tagged with #smartless
The article criticizes the launch of SmartLess Mobile, a new mobile service by the celebrity podcast hosts, as a cynical and grim extension of their brand into a basic utility, highlighting how it feels disconnected from the needs and realities of consumers and reflecting broader concerns about celebrity-driven products in a saturated market.
SiriusXM made a major move in the podcasting world by signing SmartLess to a more than $100 million deal, despite reporting a drop of 430,000 subscribers in 2023, indicating the enduring influence and value of popular podcasts in the media landscape.
SiriusXM has reportedly paid $100 million for exclusive rights to distribute and sell ads for the popular podcast SmartLess, featuring Will Arnett, Jason Bateman, and Sean Hayes. The three-year deal also includes coverage for live events and access to previously aired episodes. This move highlights the increasing value of podcasts in the media industry, with Joe Rogan's $200 million deal at Spotify serving as another example of the growing trend.
SiriusXM has acquired exclusive rights to the popular podcast SmartLess in a multiyear deal reportedly worth over $100 million, providing early access to new episodes and select SmartLess Media podcasts for its subscribers. The majority of the SmartLess library will be available only on SiriusXM, with the deal set to begin late this summer. Additionally, SiriusXM will have access to exclusive global ad sales rights to SmartLess and select SmartLess Media shows.