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Sign Ups

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business2 years ago•1 min saved

Netflix gains subscribers after cracking down on password sharing.

Daily sign-ups for Netflix in the US have surged since the streaming giant's password-sharing crackdown came into effect on May 23, according to data from research firm Antenna. Netflix's new rules allow US users to add a member outside of their homes for an additional fee of $8 per month. The company recorded nearly 100,000 daily sign-ups on both May 26 and May 27, exceeding levels seen during the initial US COVID-19 lockdowns in March and April 2020. The recent spike also exceeded the company's four largest days of US user acquisition in the 4-1/2 years that Antenna has been covering the company.

via Reuters|

#business #market #netflix

business2 years ago•1 min saved

Netflix's password sharing crackdown boosts subscriber numbers.

Netflix's crackdown on password sharing has led to a significant increase in account sign-ups, according to data from analytics firm Antenna. The company saw the four biggest days of US sign-ups in the four and a half years it has tracked this data, with an average of 73,000 new memberships during each of the four days. While account cancellations also rose in that period, sign-ups far outpaced those figures. Netflix started cracking down on account sharing on a trial basis in Latin America before implementing the new rules in several other regions.

via Engadget|

#account-sharing #antenna #business

business2 years ago•1 min saved

Netflix's Subscriber Numbers Surge After Password-Sharing Crackdown

Netflix has seen a surge in sign-ups since it announced its plan to curb password sharing. Analytics firm Antenna reported that Netflix had nearly 100k daily sign-ups on May 26 and May 27, with an average of 73k daily sign-ups during the period. The crackdown on password sharing has helped buoy Netflix's stock, which has been a standout in the media space, as billions of dollars of revenue are at stake.

via Deadline|

#business #netflix #password-sharing