TikTok's $2 Billion Creator Fund Comes to an End
TikTok is shutting down its $2 billion creator fund on December 16, which was introduced in 2020 to pay short-form content creators for their videos. The fund aimed to provide monetization opportunities for micro-influencers with at least 10,000 followers and 100,000 views in the last 30 days. However, many creators criticized the fund for being unprofitable. TikTok plans to explore new offerings and evolve its products to support creators better. Despite the closure of the creator fund, TikTok has introduced a long-form "Creativity Program" that allows content creators to earn money by making videos longer than a minute.