Apple continues its annual practice of 'Sherlocking' by integrating features from third-party apps into its own operating systems during WWDC 2025, notably adopting clipboard management, flight tracking, and AI capabilities, which impacts third-party developers but also broadens feature accessibility for users.
At WWDC 2025, Apple previewed major updates across its software platforms, introducing a new design language called Liquid Glass and numerous features that sherlock existing third-party apps, such as enhanced Spotlight, call screening, parcel tracking, flight tracking, AI integration in Xcode, local video capture, notes on Apple Watch, menu bar controls, clipboard search, and more, potentially impacting third-party developers.
At WWDC 2025, Apple introduced new features across its operating systems that replicate functions previously offered by third-party apps, a phenomenon known as 'Sherlocking,' including enhancements to Spotlight, flight tracking, AI integration in Xcode, podcast recording, and more.
Apple may be planning to "sherlock" Arc Browser's AI-powered features like web page summaries with its upcoming "smart recaps" in iOS 18, potentially reducing the demand for alternative browsers. Despite this, The Browser Company remains optimistic and continues to innovate with new features.