Toby Keith's Cannabis Empire Grows in New Mexico
Country singer Toby Keith is expanding his cannabis company to New Mexico, with local dispensary Seven Clover planning to sell his products. This partnership follows Seven Clover's previous collaboration with Jim Belushi's cannabis brand. With a crowded marketplace, working with big-name brands helps dispensaries stand out and attract customers. The cannabis industry in New Mexico is becoming increasingly competitive, with over 1,000 retail licenses statewide. Companies are seeking ways to differentiate themselves and gain market share, and partnering with influential celebrities is one strategy. Seven Clover is growing and packaging Toby Keith's cannabis products in New Mexico, in compliance with state law. The first batch of Toby Keith cannabis will be available for sale in the coming weeks.