
Apple TV Rebrands, Dropping the Plus for a Simpler Identity
Apple is rebranding its streaming service from 'Apple TV+' to 'Apple TV' and is expected to launch a new set-top box powered by the A17 Pro chip, aiming to differentiate itself in the competitive market and expand its smart home integration. The move suggests a broader strategy to evolve from a simple app to a comprehensive entertainment and smart home device.

