Tag

Seo Spam

All articles tagged with #seo spam

technology2 years ago

"Study Shows Declining Google Search Quality Due to SEO Spam and AI-generated Garbage"

A study from Germany suggests that the quality of Google's search results has declined due to an increase in SEO spam, particularly in product review queries. While Google has made some improvements, the study indicates an overall decrease in text quality across all three search engines. Google has defended its search quality and efforts to combat spam, but the study raises concerns about the impact of SEO spam and the blurring line between benign content and spam, especially with the rise of generative AI. The study comes amid ongoing scrutiny of Google's dominance in the online search market and its use of automation and AI in content generation.

technology2 years ago

"Study Confirms Deteriorating Quality of Google Search Results Due to SEO Spam and AI-Enabled Spam"

A study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence found that Google is losing the battle against SEO spam, particularly in product review queries. The study revealed that high-ranking product reviews in search results often use affiliate marketing or SEO spam, with an inverse relationship between a page’s optimization level and its perceived expertise. Additionally, the rise of generative AI poses a new challenge, as AI-powered content farms can automate SEO spam processes, potentially overwhelming traditional websites.

technology2 years ago

"Decline in Google Search Quality: A Global Concern"

A study by German researchers from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence found that Google Search is inundated with SEO spam, particularly in response to product review queries. The researchers observed a constant battle between spam sites and search engines, with an overall downward trend in text quality across Google, Bing, and DuckDuckGo. Despite efforts to combat spam, the presence of AI-generated spam suggests that the situation may worsen, prompting the researchers to call for more attention to dynamic adversarial spam. Other reports have also highlighted Google's susceptibility to spam attacks, indicating a broader issue with the search engine's quality.