ChatGPT and AI Trends Revolutionize Search and Automation
Originally Published 1 year ago — by Search Engine Land
The future of search is being reshaped by generative engine optimization (GEO), with AI-driven platforms like ChatGPT, Perplexity, and Google's Gemini integrating real-time search with conversational capabilities. Key trends include the evolving role of entities in search relevance and E-E-A-T (Experience, Expertise, Authority, Trustworthiness), the use of large language models (LLMs) and retrieval-augmented generation (RAG) for real-time updates, and the rise of multimodal and predictive search experiences. Brands must adapt by optimizing for entities, engaging in real-time content, and aligning media assets to remain relevant in this dynamic ecosystem.