"Early Sales, Increased Spending, and Fast-Selling Items: What to Expect this Holiday Shopping Season"
Major retailers like Amazon, Walmart, Target, and Best Buy are starting their holiday sales events earlier this year as consumers adjust their holiday shopping timetables. Despite high prices, record credit card balances, and the resumption of student loan payments, retailers are trying to entice shoppers with early promotions and discounts. While experts offer mixed messages about consumer spending this holiday season, many consumers view gift-giving as a necessity and are willing to shop earlier or seek out deals. Marketers are also planning to spend more on advertising, particularly through targeted online ads and social media. The start of the holiday shopping season has been gradually moving earlier, with Amazon's Prime Day and other early promotions setting the trend. Consumers are increasingly shopping online, with buy now, pay later services expected to see growth. Overall, consumers have come to expect sales and promotions, and they are unlikely to make purchases without some form of discount.
