All articles tagged with #safety messages
E-470 in Denver creates humorous and creative variable messaging signs to promote safety and engage drivers, with a team brainstorming fun phrases that are carefully crafted to fit on signs and avoid confusion, making them a popular and positive feature on Colorado roads.
The Federal Highway Administration has mandated states to remove humorous electronic highway signs within two years, citing concerns about driver distraction. While these signs were intended to convey safety messages in a more engaging manner, the administration now requires states to limit references to pop culture and ensure that messages are widely understood. Some states have already discontinued the use of funny messages, while others are adjusting to the new guidelines.