Checkout Charity: Spare Change Raises Millions for Charities
Point-of-sale donations, such as round-up campaigns, have become increasingly popular, raising hundreds of millions of dollars annually for various charitable causes. Despite concerns about donor fatigue and transparency, these campaigns have proven successful, with customers showing generosity and contributing to significant boosts in fundraising for charities. The psychology behind these donations suggests that the "pain" of parting with small amounts of money is less when rounded up, and the public setting of the checkout prompts more positive responses. However, there are potential downsides, including concerns about donor fatigue and the lack of meaningful connection with charities.