Asus Quietly Halts Smartphones to Bet Entirely on AI
Asus chairman Jonney Shih confirmed at a 2026 Taiwan event that Asus will stop launching new mobile phones, placing its smartphone business on an indefinite hiatus to focus on AI products like robots and smart glasses; existing devices will continue to receive updates for a time, but no new Zenfone or ROG Phone models are planned in 2026 as the company pivots toward AI growth and an expanded server business that boosted 2025 revenue.