Asus Quietly Halts Smartphones to Bet Entirely on AI
TL;DR Summary
Asus chairman Jonney Shih confirmed at a 2026 Taiwan event that Asus will stop launching new mobile phones, placing its smartphone business on an indefinite hiatus to focus on AI products like robots and smart glasses; existing devices will continue to receive updates for a time, but no new Zenfone or ROG Phone models are planned in 2026 as the company pivots toward AI growth and an expanded server business that boosted 2025 revenue.
- Asus confirms its smartphone business is on indefinite hiatus Ars Technica
- Asus may have made its last phone The Verge
- Asus chairman says it's done with making phones. Here's why it's such bad news Android Police
- ASUS goes "all in AI" and stops new smartphones, Chairman Jonney Shih confirms VideoCardz.com
- Asus confirms it will ‘no longer’ make Android smartphones as it shifts focus to AI 9to5Google
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