"Dune: Zendaya's Premiere Generates $13.3 Million Media Exposure for Mugler, Part Two Review and Opinion"
Zendaya's iconic appearance in a vintage Mugler robot suit at the London premiere of "Dune: Part Two" generated $13.3 million in Media Impact Value for the fashion house, with the ensemble from the label's fall 1995 collection causing a viral frenzy. The cyborg couture, featuring plexiglass cutouts and a chrome frame, was originally created in collaboration with artist Jean-Jacques Urcun and took six months to construct, drawing inspiration from the sci-fi film "Metropolis." The jumpsuit was curated by Zendaya's stylist, Law Roach, and was previously included in a Thierry Mugler exhibition in New York.