
Apple's Revenue Decline Tied to Breaking 12-Year iPad Refresh Tradition in 2023
Apple's decision to not release a new iPad model in 2023, breaking a 12-year tradition of annual updates, has led to a decline in the company's revenue. The lack of new iPad introductions, possibly due to reduced consumer purchasing power and the longevity of existing models, contrasts with the launch of a new MacBook Pro and other accessories. Despite this, there is anticipation for a significant update to the iPad lineup in 2024, including the introduction of Apple's first MR headset, the Vision Pro, and potential upgrades to all five iPad models.

