CNET's Content Pruning Strategy to Boost Google Search Ranking
Technology news outlet CNET has deleted thousands of older articles from its site in an effort to improve its Google Search ranking, according to an internal memo. The deletions are part of a content pruning strategy aimed at signaling to Google that CNET is fresh, relevant, and deserving of higher placement in search results. The archived articles are stored using the Wayback Machine, and authors are given advance notice. Red Ventures, the private equity-backed marketing firm that owns CNET, has applied a similar SEO strategy to its other outlets. CNET plans to continue regular content pruning at least once a year.
