Declining Red Kettle Donations Impact Salvation Army's Charitable Giving
Donations to the Salvation Army's annual Red Kettle Campaign have fallen for the fourth consecutive year, with giving steadily decreasing since 2019. The decline in donations may be attributed to factors such as inflation and a shift away from carrying cash. The charity is exploring alternative donation methods, including a mobile app and accepting cryptocurrency, to supplement the traditional red kettle collections. Despite efforts to adapt, the nonprofit sector as a whole has not seen a return to pre-pandemic levels of generosity and giving.
