NBA's New Courts Draw Attention as In-Season Tournament Gains Momentum
The NBA's first-ever regular season tournament, the In-Season Tournament, is drawing viewers with its bold and polarizing court designs. The tournament aims to boost ratings during the mid-season slump and make the NBA's television rights more lucrative. Each of the 30 NBA teams has a distinct court design and jersey for games, deviating from the traditional hardwood floors. Despite mixed reactions to the colorful courts, November games saw a 19% increase in viewership compared to last year. The tournament runs from Nov. 3 to Dec. 9, with players competing for cash prizes and a new trophy.