NBA's New Courts Draw Attention as In-Season Tournament Gains Momentum
TL;DR Summary
The NBA's first-ever regular season tournament, the In-Season Tournament, is drawing viewers with its bold and polarizing court designs. The tournament aims to boost ratings during the mid-season slump and make the NBA's television rights more lucrative. Each of the 30 NBA teams has a distinct court design and jersey for games, deviating from the traditional hardwood floors. Despite mixed reactions to the colorful courts, November games saw a 19% increase in viewership compared to last year. The tournament runs from Nov. 3 to Dec. 9, with players competing for cash prizes and a new trophy.
- The NBA has ‘hideous’ new courts. People are tuning in to watch CNN
- The official NBA in-season tournament knockout-round power rankings Yahoo Sports
- The In-Season Tournament has potential but needs some tweaks Celtics Blog
- NBA In-Season Tournament by the numbers, plus suggested future improvements The Athletic
- Are You Hyped for the NBA’s In-Season Tournament or Meh? | The Rich Eisen Show The Rich Eisen Show
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