HBO Max has introduced a new rating feature allowing users to rate shows and movies with options like 'Love,' 'Like,' or 'Not For Me,' which will influence personalized recommendations and content suggestions across its platform.
Netflix is introducing new thumb buttons on its mobile app, allowing users to give a thumbs-up, double thumbs-up, or thumbs-down to a show or movie while watching it. This feature aims to provide users with an easier way to personalize their viewing preferences and improve the streaming service's algorithms. The thumb buttons will be available on iOS starting Monday and will be released on Android at a later date. Users can still rate videos from a show or movie's details screen even when not actively watching it on mobile. Netflix transitioned from a star rating system to a thumbs-up system in 2017 and added the double thumbs-up option in 2022.
IMDb has changed its rating system for the live-action "Little Mermaid" due to "unusual voting activity" and review bombing. The exact reason for the backlash is unclear, but some have criticized the casting of Halle Bailey as Ariel and the film's live-action remake of a classic Disney cartoon. Despite the controversy, the movie has grossed $209 million worldwide since its release.