Tag

Ranking Factors

All articles tagged with #ranking factors

technology1 year ago

"Google Confirms Authenticity of Leaked Search Algorithm Documents"

A significant leak has purportedly exposed many of the ranking factors in Google's secretive Search algorithm, revealing discrepancies between Google's public statements and its actual practices. The leaked documents, which surfaced on GitHub, suggest that Google uses factors like domain authority, Chrome data, and click metrics, contradicting its previous denials. Google has confirmed the documents' authenticity but cautioned that they may be outdated or incomplete.

technology1 year ago

"Leaked Document Unveils Google's 14,000 Search Ranking Factors"

Over 14,000 Google Search ranking features have been leaked, revealing internal details about how Google Search operates. The leak, verified by Rand Fishkin and Mike King, contradicts many public statements made by Google over the years. The documents include information on features like "siteAuthority," click signals, and host age. Google has confirmed the leak but cautions against making assumptions based on the data.

technology2 years ago

Google's Gary Illyes Debunks Link Importance for Google Search Rankings

Gary Illyes, an analyst on the Google Search team, stated at Pubcon Pro that links pointing to a website are no longer among the top three ranking factors in Google Search. While links still hold importance, Illyes emphasized that their significance has been overestimated. Google's algorithm now places more importance on factors such as machine learning, natural language understanding, and relevance signals. Illyes mentioned a case where a website with zero links ranked consistently due to its exceptional content, which Google discovered through the website's sitemap. Other Google representatives have also downgraded the importance of links in recent years, stating that they are not the most crucial factor for SEO.